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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1603208664007-W14PQ8G4CHM87DZ84L5H/designbranding.png Visual Design https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600732292188-NBW7UJLO62XZW915RY2P/Artboard+1_3.png Visual Design https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600732304656-LWZ9IGRGBSXOA1Q70VDU/image-asset.png Visual Design https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600732318528-AS1XPAMF4QYAMBUMERLD/image-asset.png Visual Design https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600732337283-RLO9LFLHB2TPBZT14R1N/Artboard+1_2.png Visual Design https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1603208711860-Y0O61SD13BIT0DWFROLG/image-asset.png Visual Design https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1603207550134-XCJOZ3F9RAACOMAPRNGT/Artboard+1_3.png Visual Design https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1603207630196-HHAINP900ZY8Q98H80OA/image-asset.png Visual Design https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1605036778657-SUQKEH2JS083MMMCS5JD/butterflymockuplogo-02.png Visual Design https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1605036418275-2R6Q950LAJEJEHY57KLG/butterflymockuplogo-03.png Visual Design https://alexandergraves.com/new-index-2 daily 0.75 2026-06-03 https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/2172c057-0118-46bd-aabd-86707c58c025/Untitled_Artwork+61.png IBM Work https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/7dd5aa48-3117-4ee5-9e62-becc147fa355/Untitled_Artwork+62.png IBM Work https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/69a917bc-d8aa-4ae7-8803-583bbf634274/noun-application-1579450.png IBM Work - WHAT are Containers https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/9bf441e4-59dd-4c21-b86a-2611138b4899/noun-user-research-7064321.png IBM Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/f5f8c4a0-7300-4ea8-aabb-1caef73ddd06/graph1.png IBM Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/df119e9c-f507-44be-9a4a-8bfda629d6a3/Screenshot+2025-11-10+at+3.44.54%E2%80%AFPM.png IBM Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/06da8478-1818-41ea-982f-5c3d5d41c98a/Screenshot+2025-11-10+at+3.48.29%E2%80%AFPM.png IBM Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/8beeb47c-12ce-4153-86a8-8d189678c3f3/Screenshot+2025-11-12+at+4.15.18%E2%80%AFPM.png IBM Work - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/2da2f2b9-5923-4599-89c0-d28ae9ed3fed/Untitled_2025-11-10_20-33-03.png IBM Work Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/e5836e2a-cfb1-4fc6-ab81-d2b0e13e7740/Untitled_2025-11-10_20-33-12.png IBM Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/949c8592-f18d-4a86-8d12-1955d33e0910/Untitled_2025-11-14_01-57-42.png IBM Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/3c3c044b-9ee1-4433-bef7-4c7c8fe00b66/Untitled_2025-11-10_20-33-34.png IBM Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alexandergraves.com/new-index-3 daily 0.75 2026-06-02 https://alexandergraves.com/case-studies daily 0.75 2026-06-03 https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589224814465-DQMCIVUKFEWFU3WQ46W6/16AB5D14-2D95-4DA0-9634-34E31B26DBC7.jpeg Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589225228582-T21CQNJITMPQ6AKHRG5F/408BE6F4-62F6-4022-9C18-4701AA78346A.jpeg Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1598239815007-NZOL3XEMDRR3KX39E0VP/76256E56-A207-4183-BD0B-6C4B814EE222+%281%29.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1598239878283-EHT4RV6YKXTGKMMD3L4F/2749FA91-78F8-4B64-B1D5-78E163E82CE1.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1607835450154-QDZJ1V2TB8A6WY79GXNR/527ADE8A-E11D-4ED6-9A69-AD127F37DBC2.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589490798083-ED3YVA0MKO4ZPC7YOZAL/Costco.gif Case Studies - The Client : Costco is a multinational corporation known for its chain of membership only warehouse clubs around the world. These clubs allow members to shop for goods in bulk at discounted prices. In 2019, Costco already has 98.5 million members in its loyalty program. Many customers rave about shopping at this discount giant. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600740510528-8EA3ZXAGC1JJAQIMHQIR/redline.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589075020302-OXSQNYAHJ17XXOZT7BXX/Team%2B3%2BResearch%2BBoard%2B%25281%2529.jpg Case Studies - Research Methods: During this stage of the project we wanted to gather enough data to see what Costco customers really felt were important elements of their Costco Loyalty program and shopping experience. We also wanted a strong understanding of the competitive landscape for Costco’s Loyalty program and mobile app experience. Indirect Research Competitive review Costco mobile app reviews in app store https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589075210039-ZD2KIFO9QK7J903VP14J/_lcx30aid30ego7JdOEdWlm2-PB_8ry5O_Yq1WGjLCuzn8ic1Ld9TVBwNs4HA1uTXiiPg0hNbKCQzTvIBI20pFilLZBUl1JbNgbbgP1Cl8i70qxIr2V5tE61ki5Tly0llkBFctqIxXIDedW4YsxJwv4tffEI9PyTUPyaQtrxrdmyNe_Gzdj8f-ctv6Oor1Gyq_ZgE_boZaK8bHLaN6jmTvf9KX3R9q9DbMZatEcaWXVL8sz6.jpg Case Studies Direct Research Customer Interviews Participatory research (optimal card sort) In-store shopper follow alongs https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600778966812-GLAOG644ZKA382IVOYD9/redline.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589917255055-ANN4T8HKAJ88MEYPRA2H/unnamed+%282%29.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589917272732-D7XQT9HGO6JBAOD69MCJ/unnamed.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589917733653-Q7OA617EQDKAD0YYUVZV/coolif.jpg Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589080106276-UVGVUWO8VNGEI15SBZPV/ezgif.com-video-to-gif.gif Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589077252291-CDK2DCJ8WVJZIFG12Z1L/image-asset.jpeg Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589077166481-8GUH2USF8D377X4LORWD/unnamed.gif Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589916939822-4KEMYSYQDV8722LC3UOY/unnamed+%281%29.png Case Studies - Screen 1 https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589916940168-MQ4N1QERGX0ZK20QYXV3/unnamed+%283%29.png Case Studies - Screen 2 https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589916960941-2BR5DO6KU0DU2NC3AC2S/unnamed+%282%29.png Case Studies - Screen 3 https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589077143370-3ZFIYX969J2BTAWIZ9N3/POS-Usability_Alex.gif Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590436690962-TXK2TWME7FILH25919VC/Costcomockup.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590436690317-1M7YHE459FTPNP7RAM6Z/Costcomockup1.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590436691232-7YDD60W4TCYH7JMQU983/Costcomockup2.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590436694248-CUM5WCFXHU5D4XOWFDS8/Costcomockup4.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590436693694-APZ6W5B0BMLDDLUPPX8Q/Costcomockup5.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439302451-PFQNJ4ZCQYCCLQ3AWV7F/WIREFRAME.HIGH.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439302862-7PZK806TMK635J8QMGXO/WIREFRAME.HIGH1.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439303341-LNY9773XXVFGO5AGH6ZJ/WIREFRAME.HIGH2.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439304457-H2MVAZ1VXRCOG0FAH8IL/WIREFRAME.HIGH3.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439304336-1QB4KASZ1LASWJU4ZWP5/WIREFRAME.HIGH4.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439305140-AYUJHXQWKANJ2O9Q1WUJ/WIREFRAME.HIGH5.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589420165997-OGMIVP2JH8QRFNV1UET4/Screen+Shot+2020-05-13+at+9.26.08+PM.png Case Studies - The Client : Gumroad is a digital distribution and e-commerce website where a variety of creatives can sell digital products directly to their audience. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589423342821-6SBKXGV456A2UEU51ZNE/iphone+mockup5.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589424019792-Q7D5MKPTR522FAC3ECS4/graphs2.png Case Studies - user survey Goal: To get a base understanding of general user’s experience with Gumroad. Technology: Survey Monkey, Reddit, Facebook groups, Instagram. Method: Users were gathered from social media groups geared towards creative small business owners. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589423104933-DDIKRV7CU7YUU1856MDE/4487FE68-772F-4D41-8AE0-A263076CBEE1.png Case Studies - USer Interviews Goal: Getting more long form answers around buyers’ and sellers’ experiences using the website. Technology: Zoom Reddit Email Instagram Method: Users from screen will be interviewed based on their user type. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589379003322-QFKBMZ9IB54JIP7RULWF/image-asset.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589379037661-CQZ5IASVSCPBZ7NHVLZV/image-asset.png Case Studies Direct competitors: (row 1) Sendowl, Chirpify, Shopify, (row 2) Payhip, Selz https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589379084866-M432TDDDVKGPLB44962P/image-asset.png Case Studies Indirect competitors: ( left to right) Etsy, DeviantArt, Patreon https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589246310390-Y4NO27IFU9M3I242XB3R/image-asset.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589246275066-PASLZHXSEZ4MP35AIL9F/Audience+seller.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589246126580-IR2IVH1UU6NZZYYZU51G/PersonaFinal.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589246161983-N8H1JDCRDQFGR8TT78LH/PersonaFinal2.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589420165997-OGMIVP2JH8QRFNV1UET4/Screen+Shot+2020-05-13+at+9.26.08+PM.png Case Studies - The Client : Gumroad is a digital distribution and e-commerce website where a variety of creatives can sell digital products directly to their audience. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589423342821-6SBKXGV456A2UEU51ZNE/iphone+mockup5.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589424019792-Q7D5MKPTR522FAC3ECS4/graphs2.png Case Studies - user survey Goal: To get a base understanding of general users’ experience with Gumroad. Technology: Survey Monkey Reddit Facebook groups Instagram Method: Users were gathered from social media groups geared towards creative small business owners. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589423104933-DDIKRV7CU7YUU1856MDE/4487FE68-772F-4D41-8AE0-A263076CBEE1.png Case Studies - USer Interviews Goal: Getting more long form answers around buyers’ and sellers’ experiences using the website. Technology: Zoom Reddit Email Instagram Method: Users from screen will be interviewed based on their user type. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589379003322-QFKBMZ9IB54JIP7RULWF/image-asset.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589379037661-CQZ5IASVSCPBZ7NHVLZV/image-asset.png Case Studies Direct competitors: (row 1) Sendowl, Chirpify, Shopify, (row 2) Payhip, Selz https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589379084866-M432TDDDVKGPLB44962P/image-asset.png Case Studies Indirect competitors: ( left to right) Etsy, DeviantArt, Patreon https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589246310390-Y4NO27IFU9M3I242XB3R/image-asset.png Case Studies https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589246275066-PASLZHXSEZ4MP35AIL9F/Audience+seller.png Case Studies 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