https://alexandergraves.com/new-index-1 daily 0.75 2026-02-25 https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1584414131083-UCKI945TC1QKQ6TVAC4L/7B1A4CCC-5BCB-4C7D-869B-365D03DB8D94.jpeg VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600900132540-7AKLDOB8ZVZZAQ4VV6MG/PFC3.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600900202252-NA1HL2QFJP3VM51XY9NH/business.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1605034468604-JRS2XE83D4I5Z0226P47/A3+logo+C+2.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600891431359-J1357XYFYFJQ15M9GJL3/PFC2.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1661873046139-H2N8PWOQVW7IXWQD8PX0/Men%27s_coloring_Book_19_-24+2.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600891438641-JAZMDYP6D6LY7X9PAGO2/PFC3.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600891443229-BQT9RY1YMNM0C3SPUI3V/PFC4.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1661873045972-R62DJR6XGJW734VX038J/Men%27s_coloring_Book11-18+2.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600891447186-AB6Z15N5EBDNY7LP5TZS/PFC5.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1661873047149-M2TBU7WOE5S5WQWE5IQO/Men%27s_coloring_Book_19_-24.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600539705128-GAWJEH3YQ9O2JJJGF3E7/finalopenbookstuff.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600890394254-Z1RM7ZPW045Q3PE80FBO/smartmockups_kf9zgmk9.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1661873113315-04SY8NWZQF7TC75FZBDA/Man%27s_Coloring_book_Cover.png VisD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1603208664007-W14PQ8G4CHM87DZ84L5H/designbranding.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600732292188-NBW7UJLO62XZW915RY2P/Artboard+1_3.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600732304656-LWZ9IGRGBSXOA1Q70VDU/image-asset.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600732318528-AS1XPAMF4QYAMBUMERLD/image-asset.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600732337283-RLO9LFLHB2TPBZT14R1N/Artboard+1_2.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1603208711860-Y0O61SD13BIT0DWFROLG/image-asset.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1603207550134-XCJOZ3F9RAACOMAPRNGT/Artboard+1_3.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1603207630196-HHAINP900ZY8Q98H80OA/image-asset.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1605036778657-SUQKEH2JS083MMMCS5JD/butterflymockuplogo-02.png VisD https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1605036418275-2R6Q950LAJEJEHY57KLG/butterflymockuplogo-03.png VisD https://alexandergraves.com/new-index-2 daily 0.75 2025-12-03 https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589224814465-DQMCIVUKFEWFU3WQ46W6/16AB5D14-2D95-4DA0-9634-34E31B26DBC7.jpeg UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589225228582-T21CQNJITMPQ6AKHRG5F/408BE6F4-62F6-4022-9C18-4701AA78346A.jpeg UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1598239815007-NZOL3XEMDRR3KX39E0VP/76256E56-A207-4183-BD0B-6C4B814EE222+%281%29.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1598239878283-EHT4RV6YKXTGKMMD3L4F/2749FA91-78F8-4B64-B1D5-78E163E82CE1.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1607835450154-QDZJ1V2TB8A6WY79GXNR/527ADE8A-E11D-4ED6-9A69-AD127F37DBC2.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/2172c057-0118-46bd-aabd-86707c58c025/Untitled_Artwork+61.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/7dd5aa48-3117-4ee5-9e62-becc147fa355/Untitled_Artwork+62.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589490798083-ED3YVA0MKO4ZPC7YOZAL/Costco.gif UX Research - The Client : Costco is a multinational corporation known for its chain of membership only warehouse clubs around the world. These clubs allow members to shop for goods in bulk at discounted prices. In 2019, Costco already has 98.5 million members in its loyalty program. Many customers rave about shopping at this discount giant. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600740510528-8EA3ZXAGC1JJAQIMHQIR/redline.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589075020302-OXSQNYAHJ17XXOZT7BXX/Team%2B3%2BResearch%2BBoard%2B%25281%2529.jpg UX Research - Research Methods: During this stage of the project we wanted to gather enough data to see what Costco customers really felt were important elements of their Costco Loyalty program and shopping experience. We also wanted a strong understanding of the competitive landscape for Costco’s Loyalty program and mobile app experience. Indirect Research Competitive review Costco mobile app reviews in app store https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589075210039-ZD2KIFO9QK7J903VP14J/_lcx30aid30ego7JdOEdWlm2-PB_8ry5O_Yq1WGjLCuzn8ic1Ld9TVBwNs4HA1uTXiiPg0hNbKCQzTvIBI20pFilLZBUl1JbNgbbgP1Cl8i70qxIr2V5tE61ki5Tly0llkBFctqIxXIDedW4YsxJwv4tffEI9PyTUPyaQtrxrdmyNe_Gzdj8f-ctv6Oor1Gyq_ZgE_boZaK8bHLaN6jmTvf9KX3R9q9DbMZatEcaWXVL8sz6.jpg UX Research Direct Research Customer Interviews Participatory research (optimal card sort) In-store shopper follow alongs https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1600778966812-GLAOG644ZKA382IVOYD9/redline.jpg UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589917255055-ANN4T8HKAJ88MEYPRA2H/unnamed+%282%29.jpg UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589917272732-D7XQT9HGO6JBAOD69MCJ/unnamed.jpg UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589917733653-Q7OA617EQDKAD0YYUVZV/coolif.jpg UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589080106276-UVGVUWO8VNGEI15SBZPV/ezgif.com-video-to-gif.gif UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589077252291-CDK2DCJ8WVJZIFG12Z1L/image-asset.jpeg UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589077166481-8GUH2USF8D377X4LORWD/unnamed.gif UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589916939822-4KEMYSYQDV8722LC3UOY/unnamed+%281%29.png UX Research - Screen 1 https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589916940168-MQ4N1QERGX0ZK20QYXV3/unnamed+%283%29.png UX Research - Screen 2 https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589916960941-2BR5DO6KU0DU2NC3AC2S/unnamed+%282%29.png UX Research - Screen 3 https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589077143370-3ZFIYX969J2BTAWIZ9N3/POS-Usability_Alex.gif UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590436690962-TXK2TWME7FILH25919VC/Costcomockup.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590436690317-1M7YHE459FTPNP7RAM6Z/Costcomockup1.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590436691232-7YDD60W4TCYH7JMQU983/Costcomockup2.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590436694248-CUM5WCFXHU5D4XOWFDS8/Costcomockup4.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590436693694-APZ6W5B0BMLDDLUPPX8Q/Costcomockup5.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439302451-PFQNJ4ZCQYCCLQ3AWV7F/WIREFRAME.HIGH.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439302862-7PZK806TMK635J8QMGXO/WIREFRAME.HIGH1.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439303341-LNY9773XXVFGO5AGH6ZJ/WIREFRAME.HIGH2.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439304457-H2MVAZ1VXRCOG0FAH8IL/WIREFRAME.HIGH3.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439304336-1QB4KASZ1LASWJU4ZWP5/WIREFRAME.HIGH4.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1590439305140-AYUJHXQWKANJ2O9Q1WUJ/WIREFRAME.HIGH5.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589420165997-OGMIVP2JH8QRFNV1UET4/Screen+Shot+2020-05-13+at+9.26.08+PM.png UX Research - The Client : Gumroad is a digital distribution and e-commerce website where a variety of creatives can sell digital products directly to their audience. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589423342821-6SBKXGV456A2UEU51ZNE/iphone+mockup5.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589424019792-Q7D5MKPTR522FAC3ECS4/graphs2.png UX Research - user survey Goal: To get a base understanding of general user’s experience with Gumroad. Technology: Survey Monkey, Reddit, Facebook groups, Instagram. Method: Users were gathered from social media groups geared towards creative small business owners. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589423104933-DDIKRV7CU7YUU1856MDE/4487FE68-772F-4D41-8AE0-A263076CBEE1.png UX Research - USer Interviews Goal: Getting more long form answers around buyers’ and sellers’ experiences using the website. Technology: Zoom Reddit Email Instagram Method: Users from screen will be interviewed based on their user type. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589379003322-QFKBMZ9IB54JIP7RULWF/image-asset.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589379037661-CQZ5IASVSCPBZ7NHVLZV/image-asset.png UX Research Direct competitors: (row 1) Sendowl, Chirpify, Shopify, (row 2) Payhip, Selz https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589379084866-M432TDDDVKGPLB44962P/image-asset.png UX Research Indirect competitors: ( left to right) Etsy, DeviantArt, Patreon https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589246310390-Y4NO27IFU9M3I242XB3R/image-asset.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589246275066-PASLZHXSEZ4MP35AIL9F/Audience+seller.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589246126580-IR2IVH1UU6NZZYYZU51G/PersonaFinal.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589246161983-N8H1JDCRDQFGR8TT78LH/PersonaFinal2.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589420165997-OGMIVP2JH8QRFNV1UET4/Screen+Shot+2020-05-13+at+9.26.08+PM.png UX Research - The Client : Gumroad is a digital distribution and e-commerce website where a variety of creatives can sell digital products directly to their audience. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589423342821-6SBKXGV456A2UEU51ZNE/iphone+mockup5.png UX Research https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589424019792-Q7D5MKPTR522FAC3ECS4/graphs2.png UX Research - user survey Goal: To get a base understanding of general users’ experience with Gumroad. Technology: Survey Monkey Reddit Facebook groups Instagram Method: Users were gathered from social media groups geared towards creative small business owners. https://images.squarespace-cdn.com/content/v1/5afc910bb40b9de9279ffef7/1589423104933-DDIKRV7CU7YUU1856MDE/4487FE68-772F-4D41-8AE0-A263076CBEE1.png UX Research - USer Interviews Goal: Getting more long form answers around buyers’ and sellers’ experiences using the website. 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